What IS an
Enlighted SME ?
One who is open-minded, consciously incompetent and keen to build something sustainable.
Often a “misfit” – perhaps because their business is in a niche sector, or a traditional one with lower multiples not “sexy” enough for VCs to come knocking. Or your revenues are just too small for the investment you need and everybody keeps saying “come back when hit £1m EBIT”
And you don’t know how to get to £1m without investment.
We’re tired of short-term, performative, management consultancy advice that can drive poor decisions.
We want to help build businesses that are commercially and environmentally sustainable for more than one lifetime, sometimes sacrificing short term profit for long-term gain.
People, Planet, Profit. In that order
The Consciously Incompetent “Misfit”
“Consciously incompetent” = aware that one can’t know everything and open to being challenged by an alternative perspective.
What professional sportsperson doesn’t have a coach ?
“Misfit” = operating in a business/sector overlooked by the usual investors OR in the right sector but not yet big enough to command the help, support and investment you deserve.
We specialise in joining dots to create new opportunities. Everything we do is infused with a spirit of light-hearted experimentation, innovation and a “why not try” mindset.
We’re proud misfits – because nobody ever changed the world by conforming.